Work / Custom CRM
Custom CRM

A CRM built around a solar sale, from first call to last installment.

Replaced ClickUp boards and 30 spreadsheets with a CRM that follows every solar project from lead to maintenance contract, with accounting and dashboards built in.

Client
Shamsa Solar
Industry
Solar installation
Location
Cairo and 6th of October
Size
45 people, 8 in sales
Timeline
10 weeks to launch
Team
3 engineers
1 dayfrom site survey to quotedown from 5 days
93%of installments collected on timeup from 71%
30spreadsheets retired
01 / The problem

What we were handed.

A solar sale takes nine steps across three teams: lead, site survey, system design, quote, contract, down payment, installation, grid connection and installments. The team ran it on ClickUp boards and Excel.

ClickUp tracked tasks well, but not deals. Survey photos lived in WhatsApp, every quote was rebuilt by hand, and finance heard about signed contracts days later. No one could say how many deals were stuck at survey, or how much was due in installments this month.

02 / What we built

Six pieces, one system.

  1. 01

    Their pipeline, exactly

    Nine stages with their own required fields and hand-offs. A deal can’t move to quote until the survey is complete.

  2. 02

    Survey app for engineers

    Roof photos, measurements and shading notes, filed straight onto the deal from a phone.

  3. 03

    Quote generator

    System size in kW becomes panels, inverter, price and payback period, sent as a branded PDF.

  4. 04

    Accounting inside the CRM

    Invoices, installment schedules, collections and receipts, next to the deal they belong to.

  5. 05

    Dashboards

    Pipeline by stage, performance by rep, and cash due this week and this month.

  6. 06

    Hosted and maintained by us

    Daily backups, monitoring and updates, so the sales team never thinks about servers.

03 / How it runs

From start to finish.

LeadSite surveyDesignQuoteContractInstallationInstallments
Built with
Custom web appMobile survey appPostgreSQLPDF generationRole-based accessManaged hosting
04 / The comparison

Why not ClickUp, or an off-the-shelf CRM?

AspectGeneric toolBuilt for you
StagesGeneric statuses anyone can skipYour nine steps, with rules for each
QuotesRebuilt by hand in ExcelGenerated from the survey in minutes
AccountingA separate tool, updated laterInstallments and collections on the deal
ReportsExported and assembled weeklyLive dashboards
CostA subscription that grows with every seatNot tied to the number of users

ClickUp is a good task manager. It isn’t built to run a sales process with money attached.

In their words
“We stopped asking where a deal is. The system tells us, and finance sees it the same day.”
Sales director, Shamsa Solar
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